Modeling of an existing building for functional reorganization and integration of the coordinated image, with logo and branding manual development, and custom designed furniture elements. The project involves the creation of an innovative space designed to host educational activities for promotion and enhancement of the agri-food heritage among the younger generations. Because of the same reason, the interior spaces are equipped for events and exhibitions. The experience is transversal and allows you to range among multiple disciplinary areas. In this way natural, cultural and economic peculiarities are identified to create a territorially recognizable image.